Overview: The C Spire Sports Marketing project focuses on leveraging the company’s long-standing commitment to sports sponsorships to enhance brand awareness and community engagement. With an annual investment of nearly $2.9 million, primarily during the fall football season, this initiative aims to connect with passionate fans in the deep south and position C Spire as a vital part of the local community.

Design Objectives: The goal of this project is to create a cohesive marketing strategy that aligns C Spire’s brand with local and college football programs. By crafting visually compelling materials and campaigns, we aim to foster loyalty among fans and strengthen C Spire’s presence in the market.