Overview: Use the prepaid prospect and customer lifecycles to better reach customers and prospects in a way that they understand and at a time that is relevant/meaningful​.

Design Objectives: Create sustainable content that engages our audiences, drives results, and keeps the customer at the focal point of all that we do.​ Streamline our communication processes, achieving operational excellence​, increase revenue and profit​, grow our customer base, and instill brand loyalty leading customers to become brand advocates​.