Art direction and design for a multi-media ad campaign
Overview: This personal project centers around the immersive audio drama Batman Unburied, available on Spotify, and is designed as a comprehensive multi-media ad campaign targeting a global audience. The campaign aims to elevate the narrative experience of the series while enhancing listener engagement through visually striking and interactive elements.
*I do not own the rights to any of the logos or photos used in creating these designs.
Design Objective: Utilizing advanced photo manipulation techniques in Photoshop, the campaign creates a visually cohesive identity that captures the dark and atmospheric essence of Gotham City. Each visual element reflects the psychological depth and tension inherent in Batman Unburied, portraying iconic characters and settings in a fresh, contemporary style.
Execution:
The project encompasses a series of promotional assets, including:
Digital Posters: Each poster features a key character from the series, manipulated to evoke a sense of intrigue and urgency. The use of layered textures and dramatic lighting highlights the narrative’s darker themes, drawing viewers in.
Social Media Graphics: A suite of eye-catching graphics is designed for platforms like Instagram, Twitter, and Facebook. These assets include animated GIFs and short video clips that combine sound bites from the audio drama with dynamic character visuals, promoting user interaction and shareability.
Print Materials: To complement the digital campaign, high-quality print ads and flyers are designed for strategic placements (comic shops, bus stops, and cultural hubs), reaching both devoted fans and new audiences.
Global Market Strategy:
Recognizing the international appeal of Batman, the campaign is tailored for diverse markets. Each visual and auditory element is adaptable, ensuring cultural relevance while maintaining a consistent brand identity. Collaborations with local influencers and content creators enhance the campaign’s reach and resonance in different regions.
Conclusion:
This project showcases my ability to merge visual artistry with storytelling, leveraging Photoshop to create compelling imagery that enhances the auditory experience of Batman Unburied. The multi-media approach not only elevates the campaign’s impact but also demonstrates my commitment to innovative and engaging design in the digital age.